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PR success requires time, because everyone has stories to tell

In mid-July, I received an inquiry through our website from an executive with a Boston-area advertising company. “I have a client in your area who needs PR help,” she wrote. “I want to turn them over to a good firm

Cracking the QR code

Podcasts rose, fell and then rose again, thanks in large part to the popularity of “Serial.” Now, what of the QR code? Quick Response codes date to 1994, when the two-dimensional barcodes were first designed for the auto industry in

Baseball’s box score perfectly tells the story of each game

“For half an hour every day, let the box scores have their way” — From the song “Box Scores” by The Baseball Project I made my first pilgrimage to Fenway Park, the home of my beloved Boston Red Sox, on