I never used the term “earned media” when I was the one dispensing it as a daily newspaper reporter. I wrote stories, mostly related to business. It was only when I left journalism for a career in public relations –…
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Jul 21
Say cheese, Macaroni Kid
Meet the force behind Macaroni Kid: Publisher Mom. In Lebanon County, it’s Myerstown’s Alison Wenger, who has been producing her Macaroni Kid website since December 2011. Each Publisher Mom is essentially a franchisee of Macaroni Central in Long Island, N.Y., where friends…
Jul 08
Newsletter names: hold a contest to come up with them
“What’s in a name? That which we call a rose/By any other name would smell as sweet.” –William Shakespeare “What’s your name? Who’s your daddy?” –The Zombies So you’re launching a newsletter, perhaps for engaging with your customers or for…
