It was somehow fitting that the 30-second TV commercial we developed for client Advanced Insurance Solutions had one of its earliest airings during the Little League World Series. After all, I first got to know Chris Painter, co-owner of AIS,…
Public Relations
Blog Archives
Jun 16
Belmont blunder: Burger King’s PR stunt whips up memories of horsemeat scandal
“Burger King drops supplier linked to horsemeat” —USA Today, Jan. 24, 2013 “Burger King Paid $200,000 to Have Mascot Stand Next to American Pharoah Trainer Bob Baffert at Belmont Stakes” —Newsweek, June 10, 2015 In case you missed the news,…
May 11
Media relations should benefit news outlet and source alike
I’m a journalist at heart, having grown up in the newspaper industry: delivering newspapers in my youth, working in a circulation department during college, reporting for dailies in Missouri and York, Pa. Media relations is at the heart of what…
