What We Do Goulet Communications helps to tell its clients' stories. First and foremost, we are content providers, purveyors of story ideas and news releases, newsletters and Web site copy, promotions and special events. The various strategies and tactics that we employ have a common goal: to raise our clients' profiles in a positive manner. People and organizations that are well known for doing positive things are perceived as being more successful, more valuable. And whether you're a customer or employee, vendor or news consumer, we all like to be associated with winners. Our objective has remained constant through the years, even if the tools that we use continue to evolve. This is why our approach combines old media and new, ensuring that our clients successfully communicate with their important audiences. It's hard to beat the value of positive news coverage, also known as earned media. It carries with it a third-party endorsement - credibility - that no amount of advertising can approach. What's more, the stories we secure can have a life beyond the newspaper or news program in which they appear; they can become your most valuable marketing pieces. We subscribe to the “drip method” of media relations. We strive to get our clients' stories told in the biggest and best ways possible. Of course, not every bit of news is worthy of being on the front page of a newspaper or the lead-in to the 6 o'clock news. But each media hit - each drip - builds on the ones that came before and helps to fill a bucket's worth of positive news coverage. A steady stream of positive media coverage helps to inoculate against bad news. Organizations that build a reservoir of good will are far more likely than those that don't to receive the benefit of the doubt during tough times. Of course, earned media has its limitations, including the loss of control to the media outlet. What's more, traditional media have seen their audiences splinter and diminish even as social media such as Facebook, YouTube and Twitter explode in popularity. It's literally possible to tell your story to anyone in the world with the click of a mouse. Indeed, the rules have changed in that these new tools make it easier to connect with people everywhere. Yet what seems so close also can seem so far away when you consider that every second of the day a blog is created, and every minute, 24 hours of video is uploaded to YouTube. To be heard effectively, you have to hone your message and determine the best methods for reaching your target audiences. With an effective mix of traditional and new media, Goulet Communications will help you tell your story.